Hope Store is a ‘micro credit’ program that supports single mother households to launch businesses, making positive changes to the lives of their families. It was started by ‘Heemang Seed Money,’ a fund donated by family members of Jangwon Suh Sungwhan, the founder of Amorepacific Group, on June 30, 2016 to commemorate his efforts to support welfare of women and children.
Hope Store seeks to help single mother households to achieve the stabilization of livelihood by supporting single mothers to launch new businesses in various fields from food, beauty, service, retail and wholesale manufacture, and education. Since the launch of the first ‘Hope Store’ in 2004, the program saw the launch of 100th store in 2011, the 200th and 300th stores in 2011 and 2013. In 2019, Hope Store steadily growing by opening its 400th store. The store opening in 2019 is cumulative 402.
In 2019, store owners who have received and redeemed financial support from Hope Store program participated in a mentoring program as mentors. As a result, new participants to the program could learn know-hows of operating businesses. Health and childcare support were also expanded. As of the end of 2019, the average income of beneficiaries of the program is 2.42 million Korean Won with the average repayment rate of 83%.

Beautiful Life is a corporate social responsibility program launched in 2008 in partnership with the Community Chest of Korea through a designated donation made by Amorepacific Group. The program helps underprivileged women(immigrants, North Korean defectors, single mothers, elderly women, youths from correctional facilities, etc.) to achieve economic autonomy, providing support for them to find new jobs. Along with support programs through designated contributions, Beautiful Life also organizes open calls to extend beneficiaries such as small organizations helping women in need.
In 2019, 662 women received education for job seeking and license acquisition. Among the beneficiaries of Beautiful Life 2018, 48% of women who received designated contributions and 42% of women who received support through open call found employment. In addition, the program launched support for women’s economic autonomy in 2019 with a high rate of beneficiary satisfaction by providing 371 care service sessions to 19 beneficiaries. The rate of quitting the support program also decreased by 1% over the previous year.
In 2020, Beautiful Life will adjust programs to strengthen its brand identity. Amorepacific China will also implement a global campaign of Beautiful Life in collaboration with China Women Development Fund and UNDP, contributing the contributing to the advancement of women’s social status by helping impoverished women in rural areas through home services, education, and occupational support.

1) Designated contributions: 48.4%(59 persons) found employment(122 of 139 beneficiaries responded to the survey)
2) Open call: 42%(92 persons) found employment(219 of 281 beneficiaries responded to the survey)

MEET YOUR DREAM is a mentoring and technical education program run by Amorepacific employees to advise and educate teens who dream of becoming makeup artists, hair designers, cosmetics researchers, marketers, and designers. As one of Amorepacific Group’s key pro bono activities, the program has been supporting its beneficiaries since 2013. In 2019, the program was renamed as MEET YOUR DREAM, expanding its scope to provide more opportunities to more beneficiaries with dream and passion.
In 2019, the program supported a total of 1,242 beneficiaries through monthly talent donations by Amorepacific employees. 18 participants received a 50 million Korean Won worth of scholarship(10 persons for makeup and 8 persons for hair design). In 2020, the program will expand its scope to include environmental consciousness in the career mentoring sessions, helping beneficiaries to grow as responsible citizens.

GREENCYCLE campaign promotes coexistence with nature by collecting used cosmetic containers from customers, recycle them as new resource or upcycling them as artworks. In 2017, innisfree opened ‘Gong Byeong Gong Gan’ in Samcheong-dong, Jongno-gu, Seoul, upcycling 230,000 used bottles. In 2018, Amorepacific Group collaborated with a social enterprise to develop a new technology for reusing used bottles as raw material for products. In addition, in 2019, the Group signed an MOU with TerraCycle, a global recycling company, to recycle more than 100 tonnes of plastic containers every year for the next three years. The MOU is part of the Group’s goal of recycling 100% product containers and 50% of them to be recycled into products and appliances by 2025. Through the campaign, Amorepacific Group will continue the research on expanding the use of collected product containers.

Amorepacific Group strives to take its social responsibility by supporting more people to develop awareness on UN’s SDGs and take part in realizing them. As part of the effort, Amorepacific Group introduces minutes of UN General Assembly that are not easily accessible to many people. The Group also delivers stories about activities to accomplish global goals and make various efforts to raise awareness of sustainable lifestyle by 2030. A special monthly journal presents themes that can be practiced in everyday life and ways to understand SDGs more easily, activating communication inside and outside the company. In 2019, ‘Beauty Inside Magazine’ will be published to introduce the details of the UN General Assembly week in 2018. The magazine will help more people understand SDGs. Sales proceeds of the magazine were donated to World Wildlife Fund in order to support ‘Life Below Water,’ the 14th goal of SDGs.