Sustainable Lifestyle
Better Plastic
Along with efforts to reduce plastic waste, Amorepacific Group is continuing research on better plastic materials. By developing plastic materials that produce less environmental impact while maintaining the light-weight and malleable properties, the Group is participating in a global movement to solve the plastic waste problem.
Recycled Plastic,
Reborn as New Containers
innisfree enhanced the filtering of impurities in recycled materials using advanced techniques, developing containers made of 100 percent PCR PET which is applied to innisfree's Olive Real Body Lotion and Cleanser. At the same time, more Amorepacific Group brands are using recycled plastic. Such as Mamonde, Hanyul, and primera are applying PCR materials to packaging to reduce the plastic waste.
innisfree's Olive Real Body Lotion and Cleanser use containers made of 100 percent PCR PET
Plant-Based,
Eco-Friendly Plastic Containers
Producing less GHG emission than petroleum-based plastic, plant-based plastic is becoming a major source of eco-friendly materials. HAPPY BATH, mise-en-scène, Ryo, primera and Illiyoon use sustainable plant-based plastic partially in the containers of some of their products. These are part of our continued effort to preserve limited resources and reduce GHG emission.
Biodegradable Plastic Fixtures
Amorepacific Group is investing in research to develop biodegradable plastic materials. Since March 2019, Sulwhasoo has gradually introduced biodegradable plastic fixtures in more than 2.5 million bundled products, replacing 90 tonnes of regular plastic. IOPE also implemented biodegradable plastic fixtures in eight of its products including bundled products of 'Super Vital' line. The brand will expand the use biodegradable plastic.
Sulwhasoo used 90 tonnes of biodegradable plastic fixtures
Interview
We develop Eco Philosophy by applying recycled plastic to the containers of ‘Love the Earth’ environmental campaign products.