Sustainable Lifestyle
Efficient Plastic
Recycling

Amorepacific Group is paving a new path towards the reduction of plastic waste by increasing the recyclability of plastic packaging.

Recyclable Product Containers

Plastic product containers are difficult to recycle if they are not transparent or if they have adhesive films attached. HAPPY BATH and Ryo introduced transparent plastic containers and HAPPY BATH employed non-adhesive shrink films, enhancing the recyclability. In addition, each shrink film has an additional perforated line for easy removal.

0
products

HAPPY BATH uses shrink films on 22 products

Smart Containers That Empty to the Last Drop

innisfree upgraded the container of 'Forest for Men All-in-one Essence' by fixing the tip of the tube to face the same way as the mouth of the pump, enabling the content to be used up simply by tilting the container when pumping.

Easier Recycling with
Single-Material Containers

Plastics are not easy to recycle without careful seperate collection of waste by materials. Due to the characteristics of cosmetic containers that need to preserve contents well, it is not easy to make them from a single material. Through continuous packaging research, Amorepacific has been able to apply a single material plastic container to the Illiyoon's 'Probiotics Skin Barrier Essence Drop'.

Products with Better Social Impact
#Raw Materials from Beautiful Fair Trade #Universal Design Containers #Vegan Certified Products Learn More
Prev contents
Reducing Plastic
Usage
 Next contents
Better Plastic

Sustainable Lifestyle

Products with Better Social Impact

Using Raw Materials from Beautiful Fair Trade

Amorepacific Group pursues mutual growth with local communities by using raw materials purchased through Beautiful Fair Trade and creating products with locally produced ingredients. In 2019, a number of Amorepacific brands, including Sulwhasoo, primera, HANYUL, mise-en-scène, and innisfree, developed products that include ingredients purchased through the Beautiful Fair Trade program. By using trustable ingredient in products, Amorepacific Group tries to ensure customers the quality of products and contribute to the local community through fair and proper trade.
primera
Mango Butter Comforting Body Lotion

Developing Product Containers with Universal Design

Amorepacific Group is expanding the application of universal design to its product containers so that anyone, regardless of their age or physical disability, can easily use our products. In 2019, Ryo applied tactile markings on the surfaces of shampoo containers of Camellia edition and Peppermint edition, and mise-en-scène on the pumps of Perfect Serum shampoo and conditioner to make it easy to distinguish the product types.
mise-en-scène
Perfect Serum Original Shampoo

Developing Vegan Certified Products

Amorepacific Group is developing vegan certified products to support valuable consumption of love and protection for animals. In 2019, innisfree launched vegan certified products for its total clean beauty and makeup lines. Mamonde also led animal protection by launching Rose Water, Pore Clean Toner, and Vital Vitamin Essence with no animal-based ingredients or animal testing.
innisfree
Simple Label Lip Colorbam