Sustainable Lifestyle
Reducing Plastic
Usage

Amorepacific Group is deeply aware of the environmental impact of plastic waste. To achieve the goal of reducing the use of plastic to the minimum in the whole process of production and distribution, we seek eco-friendly alternatives and implement ways to coexist with the environment.

Product Containers with Less Plastic

Amorepacific Group is continuing the efforts to produce more beautiful products with less plastic input. For example, HAPPY BATH’s 'Natural Real Moisture' and 'Natural Real Mild' body washes reduced 19 percent of weight of plastic in the packaging while maintaining the quality. The brand also reduced the plastic weight of 10 products, saving 11 tonnes of plastic materials.

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HAPPY BATH lessened the weight of plastics by 19 percent in the containers of 'Natural Real Moisture' and 'Natural Real Mild' body washes

Alleviating Environmental Burden, Fixtures Made of Paper

By making paper-based fixtures as durable as the plastic counterpart, Amorepacific Group replaced the plastic fixtures with more recyclable and more decomposable paper ones. primera applied paper-based fixtures in five bundled products including Organience Set and Wild Seed Firming Serum. LANEIGE also changed fixtures for limited-edition products of the worldwide Holiday Campaign, actively responding to the issue of plastic waste.

Products with Less Environmental Impact
#Sustainable Paper Packaging #Plant-based Plastic #Sustainable Palm Oil Learn More
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Efficient Plastic
Recycling

Sustainable Lifestyle

Products with Less Environmental Impact

Sustainable Paper Packaging

Amorepacifc Group uses FSC-certified papers and papers made from plant by-products to produce paper boxes used in the secondary packaging of products. In 2019, APG brands including Sulwhasoo, LANEIGE, Mamonde, HERA, primera, IOPE, and HANYUL used FSC-certified papers in 303 products. primera used FSC-certified papers in packaging boxes for all of its products. inisfree, ETUDE, and LIRIKOS used product boxes made of by-products derived paper, which used the mixture of byproducts of tangerine, sugar cane, and seaweed with wood pulps.
primera
Alpine Berry Watery Cream

Improving the Resource Efficiency of Packaging Materials

Amorepacific Group has been using plastic packaging mixed with plant-based plastic or recycled materials. In 2019, mise-en-scène implemented plant-based plastic in 26 products; HAPPY BATH in 21 products; and innisfree in 25 products, total of 83 products. ETUDE and primera applied recycled plastic in 27 products, improving the efficiency of resource usage.
HAPPY BATH
Eau thermale body wash

Using Sustainable Palm Oil

Amorepacific Group is deeply aware of the environmental issues caused by the reckless cultivation to palm plantation. Through the compliance of RSPO certification system, we support the use of sustainable palm oil in the cosmetics industry and continue the effort to purchase sustainable palm oil without damaging forests. In 2019, a total of 283 products, including 99 products by innisfree and 33 products by HERA, used sustainable palm oil to improve the environmental impact of cosmetic products.
HERA
Black Foundation