Promoting Responsible Consumption
Sustainable Products
Using Naturally Derived and Organic IngredientsAmorepacific Group responds to resource depletion through natural raw materials and improves the environmental impact of its contents. We also use organic certified raw materials and follow eco-friendly production processes. |
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Applying Biomass PlasticsInstead of petroleum-derived raw materials, we use biomass plastics that use renewable plant-derived raw materials in product containers. (Applied to 67 new products in 2018) |
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Promoting the use of recycled packaging materialsRecycled plastic containing recycled raw materials is used as a product container. (Applied to 27 new products in 2018) |
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Minimizing Residual Product Content in ContainersBy improving the structure of product packaging materials, we reduce the amount of waste left in containers after use to prevent waste of resources and environmental pollution. |
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Used FSC-certified papers for product boxesAmorepacific Group uses FSC-certified papers made of wood from sustainable forests in product containers. (Applied to 573 new products in 2018) |
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Sustainable Paper PackagingAmorepacifc Group uses a variety of sustainable papers, such as FSC-certified papers made of wood from sustainable forests, papers made from plant by-products, and recycled papers. The papers are used in manufacture product containers. In addition, Amorepacific Group is actively using papers made of plant by-products such as tangerine peelings or seaweed. They are mixed with recycled pulp to produce eco-friendly papers. |
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Using Raw Materials from Beautiful Fair TradeWe have concluded purchasing agreements with local farm households and have been making products with the raw materials cultivated in the local area, thereby realizing coexistence with the local community. |
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Developing Universal-designed ContainersAmorepacific Group is expanding the scope of universal design that allows anyone to use the product conveniently regardless of age or discomfort. (Applied to 33 new products in 2018) |
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Reviving Discarded Plant ResourcesInnisfree, together with Jeju Anthracite, reused abandoned coffee beans and developed upcycle products for keratin care such as coffee oil and scrub powder. |
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Developing Social Contribution ProductsHERA is the main sponsor of 'Pink Ribbon Campaign', annually launching the Pink Ribbon Limited Edition and contributing some of its sales proceeds to the Korea Breast Health Foundation. |
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Sustainable Stores
Amorepacific Group strives to create eco-friendly stores by using materials with eco-certificates and high-efficiency lighting when launching new stores and renewing the existing stores.
Group is also spreading the culture of sustainable consumption by applying eco-friendly materials in store supplies and sharing sustainability information of products with customers.
Brand CSR Activities
Amorepacific Group CSR Portal
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Beauty from Your CultureIn 2017, Sulwhasoo expanded its traditional culture preservation activity ‘Sulwha Cultural Exhibition,’ which has been held since 2006 in Korea, into a global CSR campaign ‘Beauty from Your Culture.’ As practicality and aesthetics of Korean traditional culture have been revaluated through Sulwhasoo’s products, Sulwhasoo hopes to preserve and continue the traditional culture of countries around Asia More |
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Refill Me CampaignLaunched in 2016, ‘Refill Me’ is a campaign to support water deficit countries and conserve water resources. The campaign provides ‘Refill Me Bottle’ to customers, inviting them to reduce thoughtless use of disposable items. ‘Refill Me’ campaign is suggested as an activity to fill one’s self, life, and environment. More |
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Bee Happy DayAs a brand that studies the energy of flowers, Mamonde runs a campaign to prevent the extinction of bees that directly contributes to the breeding process of flowers. Since 2016, Mamonde has been building ‘Mamonde Honeybee Garden,’ an urban bee yard, in collaboration with a social enterprise Urban Bees Seoul. More |
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Eco Hankie Campaigninnisfree has been running the ‘Green Forest Campaign’ since 2012. The campaign was initiated with an idea to returning what innisfree was given by the nature through the protection and fostering of forests. More |
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Green Forest Campaigninnisfree has been running the ‘Green Forest Campaign’ since 2012. The campaign was initiated with an idea to returning what innisfree was given by the nature through the protection and fostering of forests. More |
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Green ChristmasGreen Christmas is innisfree’s annual campaign with Christmas Limited Edition products. The campaign was launched in 2010 with a motto, ‘Make my joy become warmth for someone.’ Each year, innisfree creates unique DIY kits for customers to make their own interior decorations while participating in a meaningful donation activity. More |
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Makeup Your DreamLaunched in 2017, Makeup Your Dream is a corporate social responsibility campaign to support young people who feel insecure about their future. Through the campaign, ‘Youth Lecture’ was held in Seoul and Busan to provide empowerment and advices of ‘dream mentors,’ delivering messages of hope to many young people. More |
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Love the EarthTaking the vitality of plants as the core value, primera supports the preservation of wetlands where the vitality of the Earth is accumulated. The brand has been running an eco-campaign since 2012 and established the theme of ‘preservation of wetlands’ in 2015 under the title ‘Love the Earth.’ Since 2017, primera started cooperating with the Ramsar Regional Center-East Asia(RRC-EA), borrowing their expertise to more directly engage in wetlands protection activities. By donating part of the sales proceeds from campaign goods to RRC-EA, primera also contributes to wetlands preservation activities in Korea. More |
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Let’s LoveEvery winter, primera launches the limited edition of Mango Butter Comforting Line, along with its Let’s Love campaign. Launched in 2013, the campaign improves the living conditions of girls in Jamui, India, who have no access to education due to poverty and gender discrimination. Through Beautiful Fair Trade, primera uses mangoes grown in Jamui and donates ten mango trees to families in Jamui using the proceeds from the sales of its Mango Butter products. In 2017, mangoes grown from these trees were harvested for the first time, thus realizing a donation system based on the circular economy beyond a single event. More |
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mise-en-scène Short Film FestivalFor the past 18 years since 2002, mise-en-scène has sponsored the mise-en-scène Short Film Festival to promote short films in Korea and discover emerging directors. While the corporate support for films are concentrated in big-budget films, the film festival aims to contribute to the long-term development of the Korean film industry through continuous support of short films, a relatively less popular genre, and discovery of directors and films that bring unique visions. More |